How to Code to Reduce Your Cloud Footprint
Toon Koppelaars, Oracle Corporation When developing a new modern application, there are many pitfalls to be aware of. The cloud is not changing that. On the contrary, the way you code your application now directly translates to (recurring) costs required for CPU, memory, disk, and bandwidth. Reducing your cloud footprint becomes something you may want to take into account.

This session will explore the top issues that the real-world performance group encounters during escalations of poorly performing applications. We'll show which coding practices are the underlying root causes and discuss alternative approaches to explore.

Toon is a member of Oracle's Real-World Performance (RWP) team, which assists in diagnosing application performance issues in and around the DBMS. (The way applications currently use—or rather, abuse—the DBMS is often at the root of performance issues.)

 Before joining the RWP team, Toon was involved in database application development. His special interests include architecting applications for performance/scalability and database design. He has been part of the Oracle eco-system since 1987, is a member of the Oaktable, and occasionally tweets at @ToonKoppelaars.

Winning Hearts & Minds with User Experience
Shakeeb Rahman, Oracle Corporation

Not too long ago, successful applications could focus on feature functionality alone. Today, they must also be beautiful, accessible, and intuitive. In other words, designed for user experience (UX) — because when they are, users are far more productive, more forgiving, and generally happier. Who doesn't want that? This session will explore the psychology behind a great user experience, examine the key principles of good design, and illustrate how we can apply them to our own projects. Together, we can make user experience a priority, and by doing so, win the hearts and minds of our users.

Shakeeb is a Software Development Manager, who leads design for Oracle APEX. He’s on a mission to bring tasteful design and world-class user experience to the enterprise. Shakeeb strives to empower APEX developers with the tools they need to easily build beautiful, responsive, accessible applications. See what he’s up to by following @shakeeb on Twitter.